Vancouver Island Brewery
One of our longstanding clients, McAllister Media has been working with VIB to strengthen their
brand as a local craft brewery. We developed a new tagline “The Island's Original Craft Brewery" and have redesigned their website, developed new point-of-purchase materials, and have helped with media relations initiatives to position the brewery as the island's craft beer experts. Our partnership has allowed us to craft very strategic marketing initiatives including the redesign of all packaging materials that has helped VIB to see an increase in beer sales.
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