Canadian Sport Centres
The 7-stage Canadian model of Long Term Athletic Development (LTAD) is a training, competition, and recovery program based on developmental age – the maturation level of an individual – rather than chronological age. LTAD is an exciting direction for Canadian sport and we are proud to be apart of the movement. McAllister Media worked with the LTAD expert group to establish a design style that can be applied across multiple applications and sports. In essence, we decided to treat it just like any other brand.
We have also worked with the LTAD expert group to design and implement their website and email marketing, and we have worked with over 14 sport organizations such as Basketball Canada, Biathlon Canada, Diving Canada, Field Hockey Canada, Cross Country Canada and the Canadian Curlling Association on their respective LTAD documents and marketing materials.
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