BlueTrain Web Conferencing
WebTrain Communications hired McAllister Media to rebrand their outdated web conferencing software and to help them to increase online conversion. Formerly their position was exclusive to online training and we were asked to broaden their position in the marketplace by changing their name to BlueTrain. With a new tagline "connecting people online" and a new name their focus is to help people make money, save money and reduce their carbon footprint by using web conferencing. Although the new website has just recently launched we are seeing success in Search Engine Optimization with many top search rankings for such terms as web conferencing and online meeting. We have also achieves a 6.5% trial conversion rate which is above average and have increased website traffic by more than 200%.
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