Barclay's Fine Custom Jewellers
McAllister Media and Barclay’s started fresh with a comprehensive brand analysis. Based on this, we developed a refreshed logo, concise positioning statement and tagline to help define their position in the crowded and competitive retail environment. Using the new strategy as a foundation for all subsequent communication, McAllister Media continues to work with Barclay’s in conveying their message in radio, print, web and on-going promotions. McAllister Media year after year has helped Barclay’s to increase their brand exposure and overall sales. With sales up over 25% over the past two years Barclay’s has been able to add new services along with new product lines like Pandora Jewellery and ArtCarved Engagement Rings and Bands.
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